We're gearing up for the official grand opening of our store TOMORROW (11/16/13) at our first brick and mortar location at 240 Kent Ave. in Williamsburg, Brooklyn. Join us tomorrow between 2-6pm and experience some of our newest city-scents and candles, including our Brooklyn Cologne and Candle, ONLY available in our Brooklyn store, as well as a very special, all natural, all organic youth elixir called Beimeni, only available for the holidays. See you tomorrow!
For those of you who live in or around Brooklyn, have you ever noticed these leaves peeking through concrete slabs on the sidewalks or in parks? These are violet leaves, and we actually use the natural violet leaf absolute in our exclusive Brooklyn fragrance.
You're probably wondering how we ever found a plant or flower to represent Brooklyn. Coastal violets and violet leaves are historically native to Brooklyn's marshland coasts. And with our impending store opening in Brooklyn, what better time than to spotlight the ever-present yet often ignored violet leaf.
Violet leaf smells nothing like violets, the flowers, but adds this metallic coolness and earthy fresh cut-grass feel to a fragrance. I actually found it rather complex to work with, as it can be very overpowering and can destroy an entire fragrance if not diluted properly. We used it to create our first Nomaterra Cologne called Brooklyn Violet Leaf, which will be exclusive only to our store (you won't even find it on our website).
We're OBSESSED with this scent—especially when it's worn on our men! Come check us out and try our Brooklyn Cologne and our other scents at The Shops at Kent, 240 Kent Ave., Brooklyn, NY 11249!)